Why we do what we do
As ringlovers we believe that all custom jewelry should have the highest quality and best design.
As Swedes we believe in companies that are honest, sustainable and put others first.
As consumers we couldn’t find any affordable custom jewelry company that embodied all of these things.
That is where our story begins
Our Founder Benjamin Waye is on a mission to make custom jewelry available. Revolving around spectacular designs, masterwork quality and with our constant effort to challenge the price in every process of the supply chain. TIDAN offers serious quality at unprecedented pricing.
With design at its centre
Sustainably sourced and produced
We offer Fair trade metals and sustainable materials such as lab grown diamonds to make you feel confident in your footprint.
Going against the stream
Begin your journey
We cover accent stone loss and our perfect craftmanship included in the price of your ring.
We use the most modern production methods available to ensure you get the most value of your ring. In the end we always finish by hand in Stockholm, Sweden.
We said goodbye to traditional 10x markups and sell directly to you. Making custom fine jewelry truly available.